Hey Reader,

I don't do this often.

The last time we ran discounts this deep was two years ago at app launch. We've resisted the urge to chase every holiday sale since then because I'm not interested in training people to wait for the next discount.

But Black Friday? That's different.

Here's what's live for the next seven days.

New Members → 6 Months for $149

Normally $234. That's $85 in your pocket.

After six months, your rate drops to $34/month (a $5 discount from our standard $39/month rate). As long as you stay active, that rate won’t change.

You get the full training library, structured plans that actually work, and access to our private community where people show up and do the work instead of just talking about it.

Oh, and the app? It’s getting a big upgrade soon AND sneak peak, we’ll be live in the Apple App and Google Play Stores Soon.

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Dark Horse Academy → Three Options

Foundation Course — $199 (normally $299)
If you're tired of guessing at technique and want to understand the mechanics that make everything else work. This is where you build your foundation. It’s all about helping you KNOW what to look for in your own mechanics.

Certified Course — $349 (normally $499)
Foundation plus coaching certification. Master the technique, then teach it with credentials people respect.

Foundation + Full Year Bundle — $399 (normally $574)
The course plus 12 months of app access. Best value if you're starting from zero and ready to commit to the process.

Payment plans available on all Academy options.

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Already a Member?

You have exclusive pricing waiting in a separate email. Check your inbox.

Why Now Matters

January is when everyone decides to "get serious." Equipment is packed, the energy is chaotic, and most people quit before February.

The people who start now? They're still training when everyone else has moved on to the next resolution. We tested this with our training group in the December Challenge last year. In fact, it was a such a success, we’re considering doing it again if enough people sign up!

You've got until Monday, December 1 at midnight.

After that, we're back to regular pricing and you'll be waiting for the next opportunity.

P.S. The community has never been stronger. If you've been waiting for the right time, this is it.

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